GIMMICK

Clever device to attract attention (7)

Solution has appeared in 2 crosswords (0 across and 2 down):

• Quick crossword No 15,584 — 2020-04-17 23:00:52
  14D: PR stunt? (7)
• Quick crossword No 15,307 — 2019-05-29 23:00:15
  13D: Clever device to attract attention (7)